Whatever your business and whatever product of service you are selling, it is essential to have a unique voice in your marketing. There are 4 key areas to consider in your marketing:

• Reputation
• Values
• Messaging
• Audience

We’re going to focus on Values in this blog. Values are about what you stand for. What does your business believe in? What is your culture?

“People don’t buy what you do, they buy why you do it.”

Simon Sinek – Start with Why

Articulating and living your values is the start of building your marketing. If you’re a start-up or small business this should be quite easy to capture. If you are a larger business or have grown quickly the values you started with may have been lost or blurred.

Take action

A great way to get started is to involve your team with identifying the values of your business or organisation. If your team are involved in creating or assessing the set of values of your business they will be more engaged with them.

Ultimately, the values of your business must be succinct and easy for everyone in your team to remember and use in all aspects of the business, including throughout your marketing so your message is clear to understand both internally and externally. It comes from the top – you should eat, live and breathe the values. Lead by example with your communications, verbal, written and body language.

If you would like to learn more about how to grow your business please contact our team on 0161 476 8276 or [email protected].