Digital marketing is promoting products or services through the internet, mobile devices, social platforms, and other virtual technology.

Digital marketing enables you to expand your reach by engaging with a bigger audience that is actively seeking information about your product or service.

We’ve set our below a few ways in which you can utilise digital marketing strategies to grow your business:

SEO (Search Engine Optimisation)

SEO is where your business ranks on search engines for specific search queries.

There are a few things to consider when looking at SEO, what keywords do you want to be found for, how competitive are these keywords, and does anyone actually search them.  What you think is a good keyword, may not be to your potential audience.

A good SEO campaign takes time to establish, at least 6 months to a year. But in essence, SEO is very cheap, and done right will last for years. It’s always worth speaking with an expert about how to best establish your SEO.

Social Media

Many businesses have grown their client base entirely through social media. It may appear as though engaging with consumers online is a waste of time, yet maintaining an engaged following is critical.

There are many platforms to choose from, Facebook, Twitter, LinkedIn, Snapchat, and TikTok to name just a few.  Some might not be relevant to your business, but be conscious where your audience may be.

Also, posting regular sales messages on social media doesn’t work, regular, interesting content to engage your audience

Marketing Reach

Digital marketing enables you to tell your story to a much larger audience, ideal if you are looking to establish your business as a national or global brand.

Digital marketing also gives you the ability to geo-target your marketing efforts to ensure that you are reaching your perfect audience and non of your marketing budget is wasted.  As well as geo-targeting you can also use social media to target prospective customers with specific interests, a specific job title, income, or even websites they have recently visited.

Data

Softwares such as Google Analytics gives you the data to see if your marketing campaign attracted the right traffic to your website, how long they stayed on there for, and what they did, basically it tells you what did, and didn’t, work.

By analysing data like this it takes the guess work out or marketing, saving on costs and increasing enquiries.

Video Marketing

Videos are a great way to engage with your customers. Different types of video marketing you can try include:

• Product reviews
• How-To/Explainer
• Animations
• Customer testimonials
• Case studies

Summary

Doing digital marketing right can benefit your business greatly, from attracting new clients to educating existing ones it’s a great medium. There are lots of approaches to consider, and often it’s worth speaking to an expert about the best ways for your business. The main beauty with digital marketing is the ability to measure pretty much everything, including the all important cost per acquisition, or cost per new client.

KJG work with a variety of experts in the digital marketing industry and we’re always happy to introduce you to them, just drop us an email to [email protected] and we’ll do the rest.